Hailey Bieber's Ownership Percentage in Rhode
Hailey Bieber co-founded Rhode, a clean skincare brand launched in June 2022, and serves as a co-owner alongside her husband Justin Bieber and other investors. Public filings and brand disclosures indicate that the Bieber family holds a meaningful but non-controlling stake in Rhode Skincare LLC, the entity behind the Rhode brand. Rhode has positioned itself as a premium skincare line focused on barrier-repair formulas and inclusive shade ranges. The brand's ownership structure is typical of modern celebrity-founded ventures, where founders and private investors share equity without public stock issuance. Rhode operates as a privately held company, so exact percentage splits are not disclosed in public market filings Forbes.
While Rhode has not published a detailed equity breakdown, industry estimates suggest that co-founders and early investors collectively hold the majority of the brand's economic interest. Hailey Bieber's personal ownership share is understood to be a significant portion of that founder pool, though it is not a majority stake. Rhode's valuation has grown rapidly since launch, supported by strong retail distribution and celebrity-driven demand. Rhode products are sold through its own DTC site, major retailers, and international distributors. The brand's private status means ownership details are not subject to the same disclosure rules as publicly traded companies SEC.
Rhode Brand Structure and Business Model
Company Formation and Legal Entity
Rhode Skincare LLC is the legal entity that owns the Rhode brand, trademarks, and product formulations. The company is organized as a limited liability company, which allows flexible ownership arrangements among founders, management, and external investors. Rhode's operating agreement governs profit distribution, decision-making rights, and exit provisions for co-owners. The brand's headquarters and primary operations are based in the United States, with distribution reaching global markets. Rhode's private structure means that ownership percentages are not publicly audited or reported in the same way as public companies.
Ownership and Investor Participation
Rhode's ownership includes the Bieber family, professional athletes, and other private investors who participated in early funding rounds. These investors typically receive equity in exchange for capital contributions and strategic support. Rhode's business model relies on direct-to-consumer sales, wholesale partnerships, and brand licensing for expanded product categories. The brand emphasizes clean beauty standards, cruelty-free formulations, and accessible price points relative to luxury competitors. Rhode's growth strategy includes expanding retail presence and deepening customer engagement through digital channels.
Financial Impact and Brand Valuation
Revenue Growth and Market Position
Rhode has experienced rapid revenue growth since its 2022 launch, driven by viral social media marketing and celebrity endorsements. The brand competes in the premium skincare segment alongside established and emerging clean beauty labels. Rhode's product portfolio includes moisturizers, serums, cleansers, and sun care items designed for daily use. Retail partnerships with major beauty retailers have expanded Rhode's reach beyond its direct-to-consumer base. Rhode's sales trajectory reflects broader consumer trends toward science-backed, minimalist skincare formulations.
Estimated Stake Value
While Rhode has not disclosed a formal valuation, industry analysts estimate the brand's worth based on revenue growth, retail distribution, and comparable transactions in the beauty sector. Hailey Bieber's ownership stake derives from her role as co-founder and brand ambassador, which ties her personal brand equity to Rhode's commercial performance. Rhode's private status means that ownership value is realized through future capital raises, brand sales, or acquisition events. The Bieber family's involvement in Rhode is part of a broader portfolio of business interests and brand partnerships. Rhode's long-term value will depend on sustained product