Kylie Jenner Perfume Brands and Products
Kylie Jenner co-founded Kylie Cosmetics, which expanded into fragrance with the Kylie Jenner perfume line under Coty Inc. The first fragrance, Kylie Jenner, launched in 2017, followed by Kylie Crystal Garden and Kylie Rose in subsequent years. The line is distributed through major retailers and the official Kylie Cosmetics website, with Coty handling licensing and global supply chain operations.
The perfumes are positioned in the mass-market celebrity fragrance segment, competing with lines from other influencers and entertainers. Coty's portfolio includes multiple celebrity fragrances, and the company reports quarterly revenue breakdowns that include celebrity licensing divisions. For broader context on Coty's business structure, see the company's investor relations page Coty official website.
Sales and Market Performance
Kylie Cosmetics reported strong early sales for its fragrance line, with the brand valued at over 1 billion dollars in a 2018 valuation by Forbes. The Kylie Jenner perfume became one of the top-selling celebrity fragrances in the United States during its launch period, according to market tracking data from beauty industry analysts. The fragrance category remains a high-margin segment for celebrity brands.
Retail availability includes major beauty retailers and e-commerce platforms, with the products often appearing in best-seller lists for body sprays and celebrity perfumes. Coty's public filings and quarterly earnings calls provide data on licensing revenue contributions. For details on Coty's financial reporting, see the company's SEC filings SEC EDGAR Coty filings.
Fragrance Notes and Packaging
The Kylie Jenner perfume features a blend of floral and fruity notes, with marketing materials highlighting ingredients such as jasmine, rose, and sandalwood. The bottle design is minimalist, with a clear or pink-tinted glass container and a simple logo label. Packaging includes a branded box and protective wrapping, consistent with the visual identity of the Kylie Cosmetics brand.
Kylie Cosmetics has released multiple scent variations under the Kylie Jenner name, each with distinct note profiles and color-coded packaging. The line targets a younger demographic, with price points positioned below luxury designer fragrances. For information on the broader cosmetics business and brand collaborations, see the Forbes profile of Kylie Jenner Forbes Kylie Cosmetics profile.