Sara Blakely and Spanx Ownership Timeline
Sara Blakely founded Spanx in 1998 and retained majority ownership while stepping back from daily operations over time Forbes profile. The company remained privately held for years, with Blakely controlling brand direction and product innovation in shapewear and undergarments.
In 2021, Blakely sold a majority stake in Spanx to Blackstone, a large global private equity firm, in a deal that valued the brand at roughly $1.2 billion Forbes coverage. The transaction allowed her to keep meaningful ownership while bringing institutional capital for international expansion and product development.
Deal Structure, Valuation, and Key Dates
The Spanx sale centered on a majority equity transfer to Blackstone, with Blakely continuing as an active brand partner rather than a full exit Forbes details. Financial terms included a valuation near $1.2 billion and a structure designed to preserve brand identity while funding growth.
Ownership and Control After the Sale
Post-sale, Blakely held a significant minority stake and remained involved in product and brand decisions, while Blackstone took the controlling share Forbes report. Spanx continued operating as a private company, with new governance and investment support for supply chain and retail partnerships.
Impact on Spanx Brand and Market Position
Since the transaction, Spanx expanded its retail footprint, added new product lines, and strengthened its position in shapewear and athleisure Forbes analysis. The brand remained focused on innovation in undergarments and bodywear while leveraging Blackstone resources for scaling and category growth.
Sara Blakely Net Worth and Public Profile
Following the Spanx sale, Blakely's net worth remained in the billions, supported by retained ownership, brand royalties, and other ventures Forbes estimate. She continued to be recognized as one of the youngest self-made female billionaires and a prominent figure in consumer entrepreneurship.