Major Retailers and Supermarkets
Whitening strips are widely available at major U.S. retailers and supermarkets, including Walmart, Target, CVS Pharmacy, Walgreens, and Costco. These stores stock multiple brands such as Crest 3D White, Crest Whitening Emulsions, and store-brand alternatives like Equate and Listerine Whitening. Prices typically range from about $15 for basic kits to $55 for premium multi-day treatments, with store-brand options often priced 20 to 40 percent lower than name brands. Many retailers also offer store loyalty discounts and seasonal promotions that reduce the cost further. For current availability and pricing, you can check the store websites directly at Walmart.
Pharmacy chains such as CVS and Walgreens keep whitening strips in the oral care aisle and often feature prominent endcap displays for Crest and other leading lines. Costco members can find multi-pack whitening kits at lower per-unit prices compared to single-box purchases at grocery stores. Target carries a curated selection of whitening strips alongside LED kits and whitening toothpastes, allowing customers to compare options in person. These retailers generally maintain consistent stock levels throughout the year, though popular SKUs may sell out during holiday seasons or promotional events.
Online Marketplaces and Direct Brand Websites
Online marketplaces such as Amazon, Walmart.com, Target.com, and CVS.com offer the broadest selection of whitening strips, including international brands like SmileKit and MyBrilliant, as well as subscription options for repeat purchases. Amazon listings often include customer ratings, verified purchase badges, and Subscribe & Save discounts that lower the price by 5 to 15 percent. Direct brand websites such as Crest.com provide official product details, ingredient lists, and sometimes exclusive bundle offers that combine strips with whitening toothpaste or mouthwash. Buying directly from the brand ensures authenticity and access to manufacturer warranties or satisfaction guarantees. You can explore current Crest whitening strip options on the official Crest website.
Subscription services from brands and online retailers allow automatic shipment of whitening strips every one to three months at a discounted rate, often with free shipping. These services typically let users pause, skip, or cancel deliveries at any time, making them a convenient option for ongoing maintenance. Online marketplaces also feature third-party sellers, but buyers should verify seller ratings and authenticity indicators to avoid counterfeit products. Price comparison tools and browser extensions can help identify the lowest available price across multiple platforms for the same product.
Professional and Dentist-Supervised Options
Professional whitening strips and custom take-home kits are available through licensed dentists and orthodontic providers, offering higher peroxide concentrations and tailored fit for more effective results. Companies such as SmileDirectClub and Candid provide direct-to-consumer clear aligner and whitening kits that include professional-grade whitening strips as part of their treatment plans. These kits typically cost between $100 and $300, depending on the treatment duration and whether they include additional whitening accessories. The American Dental Association notes that professional guidance helps minimize tooth sensitivity and gum irritation when using higher-concentration whitening products. You can learn more about professional whitening options through the American Dental Association.
Some dental insurance plans and flexible spending accounts (FSAs) cover a portion of professional whitening costs when prescribed for cosmetic or restorative purposes. Dental chains such as Aspen Dental and BrightNow offer in-office whitening treatments and take-home kits that include professional-grade strips. These professional options often use strips with a higher gel concentration and a custom-fitted tray system for more even whitening coverage compared to over-the-counter versions. Patients considering professional whitening should consult their dentist to assess enamel health and determine the most suitable product and treatment duration.