Where Is Scooter Braun From
Scooter Braun was born in New York City and raised in Greenwich, Connecticut, where he attended Greenwich High School before moving to the entertainment industry. His early life in the New York metropolitan area shaped his interest in media, marketing, and talent management, which later led to the founding of SB Projects and HYBE America.
He is widely described as an American talent manager, entrepreneur, and investor who built his career from New York and Connecticut into a global operation headquartered in Los Angeles, California.
Where Is Scooter Braun Based Now
Today, Scooter Braun operates from Los Angeles, where he oversees HYBE America, SB Projects, and Ithaca Holdings, managing a portfolio of music, sports, and media assets. His companies have offices in major markets across the United States and internationally, with strategic operations tied to New York, Los Angeles, and Nashville.
He remains closely tied to the entertainment and investment ecosystems in Los Angeles, where HYBE America and SB Projects coordinate deals with artists, sports agencies, and brands, and he has publicly described Los Angeles as the center of his current business and creative work.
How Scooter Braun Built His Career
Scooter Braun began his career by managing early YouTube talent, which led to the creation of SB Projects, a company that grew into a global entertainment and investment firm representing artists, athletes, and brands. He later founded Ithaca Holdings and expanded into sports management, acquiring the representation firm Mythos Sports and launching HYBE America to bring K-pop and global music acts to the United States.
His companies have managed major artists and sports clients, and he has been involved in high-profile acquisitions, including the purchase of Big Hit Entertainment stakes and the launch of joint ventures with HYBE, while his work has been covered by major outlets such as Forbes and The New York Times, and he has publicly discussed his business strategy in interviews and public filings.