Current Role at the Selena Museum and Quintanilla Enterprises
Suzette Quintanilla currently serves as the manager of the Selena Museum in Corpus Christi, Texas, which she co-founded with the Quintanilla family to preserve the legacy of her sister Selena Quintanilla-Pérez. The museum houses rare memorabilia, stage outfits, and awards, and it operates as a key cultural and tourism attraction in South Texas Forbes. She oversees daily operations, curates exhibits, and coordinates with corporate partners to expand the museum's reach and educational programming.
Under her direction, the Quintanilla family continues to license the Selena brand for merchandise, music releases, and documentaries, generating steady revenue streams that support the museum and family foundations. Suzette works closely with entertainment executives and IP managers to ensure that Selena's catalog remains commercially active while honoring the artist's original vision and cultural impact Forbes.
Music Projects, Public Appearances, and Family Business Ventures
Selena: The Series and Media Collaborations
Suzette Quintanilla has served as an executive consultant and on-screen personality for Netflix's "Selena: The Series" and its follow-up "Selena: The Series - The Final Chapter," helping to shape the portrayal of her family's story and ensuring historical accuracy. She participates in interviews, promotional tours, and panel discussions to highlight the ongoing influence of Selena's music and fashion Netflix. Her involvement has contributed to renewed global interest in Selena's catalog, streaming numbers, and brand partnerships.
Beyond media projects, Suzette manages the Quintanilla family's business interests, which include music publishing, licensing deals, and collaborations with major labels and streaming platforms. She regularly appears at fan conventions, charity events, and music industry conferences to represent the family's legacy and to support emerging Latino artists Billboard.
Philanthropy, Community Work, and Future Plans
Charitable Initiatives and Education Programs
Suzette Quintanilla supports philanthropy through the Selena Foundation and related initiatives that focus on education, arts access, and economic empowerment for Latino communities. She helps organize scholarship programs, museum tours for students, and fundraising events that channel proceeds into local nonprofits and cultural organizations Selena Foundation. Her public statements emphasize the importance of preserving Selena's artistic legacy while investing in the next generation of creators.
Looking ahead, Suzette continues to expand the Quintanilla brand through new merchandise lines, digital content, and strategic partnerships with fashion and music companies. She has indicated plans to grow the Selena Museum's footprint, launch additional educational programs, and explore new media projects that highlight Selena's contributions to music and culture SEC EDGAR.