Who Created Poo Pourri
Poo Pourri was founded by Suzy Batiz, who invented the spray based on her own experience with bathroom odors and launched the product after testing prototypes at home. She started the business with minimal capital, built the brand around humor and word-of-mouth, and scaled distribution into major retailers, with the company later attracting outside investment to fund growth and retail expansion Forbes.
Batiz has publicly shared details about the early days of Poo Pourri, including the first viral video campaign that helped the product gain traction online and in brick-and-mortar stores. The brand is now recognized as one of the most visible bathroom spray products in the United States, with the creator frequently cited as the founder and public face of the company Forbes.
Poo Pourri Ownership and Business Structure
Current Corporate Parent
Poo Pourri operates as part of a larger consumer products portfolio after being acquired by a private equity-backed holding company that manages multiple household and personal care brands. The acquisition gave the brand access to broader distribution networks, manufacturing scale, and capital for new product development while keeping the original product line largely intact SEC Filings.
The parent company behind Poo Pourri is structured as a holding company that oversees several brands across the bathroom, cleaning, and personal care categories, allowing centralized purchasing, logistics, and marketing while preserving separate brand identities. Public disclosures and investor materials describe the portfolio approach as a way to manage risk and pursue further acquisitions in the consumer products space SEC Filings.
Revenue, Retail Reach, and Market Position
Sales and Distribution
Poo Pourri is sold in thousands of retail locations across the United States and in select international markets, with availability in major grocery chains, mass merchandisers, and online marketplaces. The brand has consistently ranked among top-selling bathroom spray products in category reports, and its revenue has grown as new scents and limited-edition SKUs are introduced to maintain shelf presence and consumer interest Forbes.
The company behind Poo Pourri has used a mix of television advertising, social media campaigns, and in-store promotions to sustain growth, with the product frequently featured in lists of popular gift items and household essentials. Consumer reviews and repeat purchase rates are cited as key drivers of the brand's continued expansion in the air freshener and bathroom care categories