Who Does the Dos Equis Commercials
The Dos Equis commercials are created by the advertising agency 3G Publicis, which developed the long-running campaign featuring the character known as The Most Interesting Man in the World. The campaign was produced for Dos Equis, a Mexican beer brand owned by the multinational beverage company Constellation Brands. The commercials first aired in the United States in 2006 and were designed to build brand awareness among adult drinkers in mainstream and craft beer segments.
The agency 3G Publicis, a unit of Publicis Groupe, handled the creative strategy, casting, and production of the Dos Equis commercials. The original actor portraying The Most Interesting Man in the World was Jonathan Goldsmith, who appeared in the campaign from 2006 until 2016. After Goldsmith, the brand shifted to a new generation of actors and a revised narrative while retaining the core Dos Equis campaign identity.
Who Is in the Dos Equis Commercials Now
Following the retirement of Jonathan Goldsmith, Dos Equis introduced new spokespersons in updated commercials, with the campaign refocusing on a younger, more diverse cast of characters. The new series of Dos Equis commercials emphasizes adventure, humor, and aspirational storytelling, while still using the tagline and visual style associated with the earlier campaign.
The current Dos Equis commercials are distributed across television, digital video platforms, and social media channels, with the brand using data-driven targeting to reach specific demographics. Constellation Brands oversees the marketing budget and campaign performance, while 3G Publicis continues to manage the creative execution of the Dos Equis commercials across regions where the brand is sold.
What Companies Are Behind the Dos Equis Commercials
Dos Equis is produced by Cerveceria Cuauhtemoc Moctezuma, a brewery that operates as part of Heineken N.V. through its portfolio of international beer brands. The Dos Equis commercials are funded by Constellation Brands, which holds the rights to market and distribute Dos Equis in the United States and other key markets.
For background on the broader beverage industry context, see this overview of Constellation Brands' portfolio and strategy from Forbes, and for information on Heineken N.V.'s global brand structure, refer to the company's official corporate page. Additional details on advertising spending and campaign measurement can be found in reports published by Ad Age and other trade outlets that track the performance of Dos Equis commercials against competing beer brands.