Who Is Drake Manager and What Is Their Role
Drake's primary manager is Oliver El-Khatib, who co-founded OVO Sound with Drake and Noah "40" Shebib. El-Khatib oversees Drake's touring, brand partnerships, and long-term business strategy across music, media, and investments. He works alongside OVO Sound executive Noah "40" Shebib and the broader OVO team to coordinate releases, live shows, and licensing. This structure keeps Drake's manager role focused on career direction rather than day-to-day label operations OVO Sound leadership.
Oliver El-Khatib handles artist development, deal-making, and cross-platform expansion for Drake. He manages relationships with major labels, distributors, and streaming platforms to maximize revenue from recordings and royalties. Drake's manager also coordinates with legal and finance teams on contracts, endorsements, and intellectual property. The role includes supervising tour logistics, marketing campaigns, and partnership approvals across OVO-branded projects.
OVO Sound and Business Structure Under Drake Manager
OVO Sound Label Operations
OVO Sound is a joint venture label with Warner Music Group, and Drake's manager works closely with Warner executives on release schedules and global distribution. The label manages Drake's master recordings, while OVO handles brand licensing, merchandise, and touring revenue. Oliver El-Khatib coordinates with OVO's in-house producers and A&R to align new music with Drake's commercial calendar Warner Music Group SEC filings.
Revenue Streams and Investments
Drake's manager oversees income from streaming royalties, album sales, live performances, and OVO brand collaborations. The OVO ecosystem includes fashion, fragrance, and hospitality ventures that generate additional revenue outside music. Drake's manager evaluates partnerships with brands like Nike, Apple Music, and Virginia Black Whiskey to align with OVO's audience OVO business empire.
Key Deals and Career Milestones Managed by Drake Manager
Major Touring and Streaming Milestones
Drake's manager has supervised multiple record-breaking tours, including the It's All a Blur and Boy Meets World tours, which generated hundreds of millions in gross revenue. Under Drake's manager, OVO Sound releases consistently debut at top positions on global charts and streaming platforms. The team negotiates exclusive streaming deals and playlist placements to maximize reach and audience engagement Billboard tour and streaming data.
Brand Partnerships and Expansion
Drake's manager leads negotiations with brands for OVO collaborations, including apparel lines and limited-edition releases. The role includes approving marketing campaigns, setting royalty structures, and managing retail distribution for OVO products. Oliver El-Khatib also coordinates with Drake's legal team on trademark protection and licensing agreements across territories OVO brand partnerships.