Latest Super Bowl Halftime Performer
The most recent Super Bowl halftime show featured headliner Usher at Super Bowl LVIII held at Allegiant Stadium in Las Vegas. The performance was produced by Jesse Collins Entertainment in partnership with the NFL and aired on CBS and Paramount+ with an average of 129 million viewers across platforms. Usher was selected by the NFL and the broadcast network to headline the event, marking one of the highest-rated halftime performances in recent years.
Usher's setlist included hits such as "Yeah!", "Burn", "Caught Up", and "Love in This Club", along with appearances by artists like Alicia Keys, Jermaine Dupri, Lil Jon, and H.E.R. The show was structured as a medley of Usher's biggest albums and featured choreography, stage lifts, and a large LED video wall. Jesse Collins Entertainment served as the executive production company, handling creative direction, staging, and broadcast integration.
Production and Broadcast Details
Jesse Collins Entertainment, founded by Jesse Collins, has been the NFL's halftime show producer since Super Bowl LVI. The company manages all creative, technical, and logistical aspects of the halftime performance, including set design, lighting, sound, and artist coordination. The production is funded through a combination of NFL resources, broadcast partner contributions, and sponsor activations rather than a direct fee paid to the headlining artist.
The halftime show is broadcast live on the network holding the Super Bowl rights, with CBS and Paramount+ serving as the primary platform for Super Bowl LVIII. According to Nielsen data, the Usher halftime performance reached 129 million average viewers, making it one of the most-watched halftime segments in recent memory. The NFL and CBS coordinated with the FCC and local authorities in Las Vegas to manage the event's impact on traffic, security, and venue operations.
Financial and Sponsorship Context
Super Bowl halftime performances are part of the NFL's broader media rights and entertainment strategy, which supports the league's revenue from broadcast deals, sponsorships, and streaming partnerships. The halftime show is not a paid performance for the artist, but it provides significant promotional exposure and brand visibility. Companies such as Apple Music, Pepsi, and Bud Light have sponsored or integrated with recent halftime shows, aligning their marketing campaigns with the event's massive audience.
The NFL's media rights deals with CBS, NBC, Fox, and ESPN collectively generate tens of billions of dollars in revenue over multi-year agreements. Super Bowl LVIII was part of the current broadcast cycle, with CBS holding the rights for the 2024 game. The halftime show's production costs are covered within the league's event budget and offset by sponsor value and advertising revenue from the surrounding broadcast. For more details on the NFL's broadcast agreements, see the official NFL broadcast partner page at nfl.com.