Born in Vietnam and raised in the United States, Saigon began his career in independent hip hop before expanding into brand building and media production. He is credited with helping popularize Asian American voices in mainstream music and digital content through 88rising's cross-border collaborations. His public profile is tied to artist management, live events, and content that highlights multicultural stories in entertainment.
88rising and Business Ventures
88rising is a New York based music and media company founded by Saigon that manages artists, produces content, and organizes live events targeting global audiences interested in Asian culture. The company has worked with artists such as Rich Brian, Joji, and NIKI, building a catalog that spans hip hop, R&B, and pop. 88rising has raised venture capital and formed partnerships with major labels and platforms to distribute music and video content worldwide Forbes.
Under Saigon's leadership, 88rising has expanded into live experiences, including festival tours and headline shows in Asia and North America. The company also operates a media arm that produces documentaries, interviews, and short form video highlighting Asian creators and cultural trends. These ventures reflect a broader strategy of building a multi format media brand rather than relying on music alone.
Career Highlights and Public Profile
Saigon's career highlights include the growth of 88rising from a niche music label to a recognized global media brand with millions of followers across social platforms. He has been featured in business and culture outlets discussing Asian representation in entertainment and the creator economy. His work is often referenced in conversations about how digital platforms enable diaspora communities to share culture at scale Forbes.
In addition to music and media, Saigon has engaged in brand partnerships and speaking engagements focused on entrepreneurship and cross cultural storytelling. He maintains a public profile as a founder and executive rather than a solo artist, with his influence measured by the reach of 88rising's content and artist roster. His career trajectory is frequently cited as an example of how niche cultural platforms can scale into global media businesses Forbes.