Who Is the Current CEO of Samsung
Jong-Hee Han is the current Vice Chairman, CEO, and Head of the Device eXperience division at Samsung Electronics, making him the top executive running the flagship Samsung smartphone, tablet, TV, and home appliance businesses. He has been central to Samsung's consumer electronics strategy and global brand leadership for years. His appointment reflects a long career inside Samsung Electronics and a focus on device innovation. Forbes covers Samsung's leadership structure and strategic priorities.
As CEO of the Device eXperience division, Jong-Hee Han oversees product planning, design, marketing, and sales for Samsung's most visible consumer lines. He reports to the Chairman and Vice Chairman of Samsung Electronics and works closely with the heads of semiconductor, display, and other divisions. The CEO role in Samsung's corporate structure is tied to divisional leadership rather than a single company-wide title. Samsung's official leadership page outlines the current executive team.
Samsung Electronics Leadership and Corporate Structure
Samsung Electronics is part of the Samsung Group, a South Korean conglomerate with multiple affiliates such as Samsung Life Insurance, Samsung C&T, and Samsung Biologics. The group is controlled by the Lee family, with the Chairman holding ultimate strategic authority over the entire Samsung ecosystem. Within Samsung Electronics, the CEO of the Device eXperience division leads the consumer-facing business, while separate CEOs manage semiconductor and other divisions. Bloomberg provides a profile of Samsung Electronics and its corporate structure.
The Vice Chairman and CEO of Device eXperience works under the Vice Chairman and Chairman of Samsung Electronics, who sets the overall vision for the company. This layered leadership model allows Samsung to run its massive global operations across devices, chips, and displays with clear divisional accountability. The CEO role focuses on execution, product roadmap, and competitive positioning in key markets like smartphones, TVs, and home appliances. SEC filings show Samsung Electronics' governance and executive disclosures.
Career Background and Key Priorities for the Samsung CEO
Jong-Hee Han joined Samsung Electronics in 1985 and rose through roles in memory semiconductor operations, system LSI, and consumer electronics before becoming CEO. His background spans both hardware engineering and business management, giving him experience across Samsung's chip and device businesses. He has led initiatives around AI-powered devices, foldable smartphones, and integrated Samsung ecosystem experiences across phones, tablets, watches, and TVs. Reuters reported on Samsung's leadership changes and device strategy.
Key priorities for the Samsung CEO include strengthening the Galaxy smartphone lineup, expanding premium TV and home appliance sales, and integrating artificial intelligence features across Samsung devices. The role also involves managing supply chain resilience, competing with Apple and other rivals, and navigating global regulatory and trade dynamics. Samsung's leadership emphasizes R&D investment, manufacturing scale, and a broad product portfolio to maintain market share in smartphones and consumer electronics worldwide.