Current CEO of Victoria's Secret
Martin Waters is the current CEO of Victoria's Secret as of the latest available public information. He assumed the role in 2024 after previously leading the company's international operations and brand transformation efforts. Waters reports to the parent company's board and oversees global retail strategy, marketing, and product direction for the Victoria's Secret and PINK brands source.
Victoria's Secret operates as a sub-brand under L Brands, which has undergone leadership and portfolio changes in recent years. The company operates hundreds of retail locations across North America and continues to expand its digital commerce business. Martin Waters succeeded a series of executives as the brand focused on repositioning its image and product assortment source.
Background and Career Path
Professional Experience Before Victoria's Secret
Before becoming CEO, Martin Waters held senior leadership roles at Victoria's Secret and other retail organizations. He led international expansion and managed operations across multiple regions, contributing to the company's global footprint. His background includes experience in retail management, brand strategy, and supply chain operations source.
Key Leadership Roles
Waters previously served as President of Victoria's Secret International, where he oversaw store operations and e-commerce growth outside the United States. He also held positions within L Brands' corporate structure, working closely with executives on strategic initiatives. His promotion to CEO reflected his deep familiarity with the brand and its global business source.
Victoria's Secret Corporate Structure and Leadership
Relationship with L Brands
Victoria's Secret operates under L Brands, which retains ownership of the brand and its intellectual property. L Brands has adjusted its corporate strategy in recent years, focusing on core brands and evaluating portfolio options. The CEO of Victoria's Secret works within this broader structure to execute brand-specific goals while aligning with parent company directives source.
Recent Corporate Changes
L Brands has undergone leadership transitions at the parent level while Victoria's Secret continued to evolve its consumer-facing strategy. The appointment of Martin Waters as CEO marked a new phase in the brand's management structure. The company continues to report financial results and strategic updates through public filings and press releases source.
Leadership Style and Strategic Focus
Martin Waters has emphasized a consumer-first approach, focusing on fit, comfort, and expanded sizing across Victoria's Secret product lines. His leadership style centers on data-driven decision-making and cross-functional collaboration with design, marketing, and retail teams. The CEO has publicly outlined priorities around digital growth, store experience improvements, and brand relevance in a competitive market