Who Founded Glow Recipe
Glow Recipe was co-founded by Christine Chang and Sarah Lee, who met at Stanford and launched the brand in 2014 with a focus on fruit-based skincare Forbes. The founders positioned Glow Recipe around clean, watermelon-centric formulations and direct-to-consumer storytelling.
The brand grew rapidly through social media and Sephora partnerships, becoming one of the fastest-growing indie beauty lines in the United States Forbes. In 2020, Glow Recipe was acquired by Waldencast Acquisition Corp, a special purpose acquisition company, in a deal reported at around $355 million.
Glow Recipe Business and Funding Details
Glow Recipe raised multiple funding rounds before going public through a SPAC merger, with investors including Forerunner Ventures, General Catalyst, and Lightspeed Venture Partners Crunchbase. The company’s revenue and valuation have been tracked by business data platforms as part of the broader direct-to-consumer beauty sector.
Ownership and Public Status
After the SPAC transaction, Glow Recipe became a publicly traded company under Waldencast, with Christine Chang and Sarah Lee continuing in leadership roles SEC EDGAR. The brand operates under Waldencast’s portfolio alongside other acquired beauty labels, and its financial disclosures are filed with the U.S. Securities and Exchange Commission.
Products and Retail Strategy
Glow Recipe is best known for the Watermelon Glow line, including the Pink Juice Moisturizer and the PHA+BHA Pore-Tight Toner, which combine fruit-derived actives with hydrating ingredients Sephora. The brand emphasizes gentle, pH-balanced formulations and uses social media creators to drive product education and demand.
Where Glow Recipe Sells Products
Glow Recipe products are sold through Sephora, Ulta Beauty, and the brand’s own e-commerce site, with international expansion into select markets in Asia and Europe Sephora. The company continues to launch new SKUs and limited-edition collaborations to maintain visibility in the competitive skincare market.