Category: Finance | Title: Who Is the Owner of 100 Thieves | Tag: esports ownership | Meta Description: Find out who owns 100 Thieves, the esports and lifestyle brand, with details on founders, investors, and company structure...
100 Thieves Ownership Structure
100 Thieves is a privately held esports organization and lifestyle brand founded by Matthew "Nadeshot" Haag. The company operates as a limited liability company with Nadeshot as the controlling founder and public face of the brand. Ownership stakes are held by Nadeshot, other co-founders, and a group of private investors rather than public shareholders Forbes. The brand remains independent and is not a publicly traded company on any major stock exchange.
The company is headquartered in Los Angeles, California, and runs competitive teams across multiple esports titles, including League of Legends and Call of Duty. 100 Thieves also operates a merchandise and apparel line that extends the brand beyond competitive gaming. Its ownership group includes both gaming professionals and business investors focused on digital media and entertainment.
Founder and Key Leadership
Matthew "Nadeshot" Haag is the founder and CEO of 100 Thieves. Before launching the brand, Nadeshot was a professional Call of Duty player and streamer with a large online following. He transitioned from competitive gaming into business ownership and built 100 Thieves into a multi-category brand Forbes.
Under Nadeshot's leadership, 100 Thieves has expanded into content creation, apparel, and esports training facilities. The organization partners with game publishers and sponsors to field teams in leagues such as the League Championship Series and Call of Duty League. Nadeshot remains the primary decision-maker on brand direction, partnerships, and investment strategy.
Investors and Funding
100 Thieves has raised capital from a mix of venture capital firms and high-profile individual investors in gaming and entertainment. The company has not disclosed detailed funding rounds publicly, but reports indicate multiple private equity and angel investment contributions over the years Forbes.
Investors include figures from the gaming, technology, and sports industries who back esports organizations as alternative assets. The ownership group uses these funds to support team operations, content production, and global expansion. 100 Thieves continues to operate as a privately funded brand without public equity markets or stock listings.