Who Is the Richest Kardashian
Kylie Jenner remains the richest member of the Kardashian family, with an estimated net worth around $900 million according to Forbes, driven largely by her cosmetics company Kylie Cosmetics and strategic investments. Her wealth has been shaped by early brand deals, a major stake in Kylie Cosmetics, and high-value social media reach that continues to support licensing and endorsement income. Public filings, brand disclosures, and Forbes estimates place her ahead of other family members in terms of liquid assets and business equity.
Kylie's main source of wealth is Kylie Cosmetics, which she sold a majority stake in to Coty Inc. in 2020, with the deal valued at around $600 million at the time of the transaction. She retains a significant ownership stake and continues to influence product direction, while the brand generates revenue through direct-to-consumer sales, retail partnerships, and international distribution. Forbes and other business outlets regularly update her net worth based on company valuations, public deals, and market trends, and more details on her business moves can be found in Forbes coverage of Kylie Jenner.
Kylie Jenner's Businesses and Income Streams
Kylie Cosmetics and Brand Deals
Kylie Cosmetics started as a lip kit line and expanded into a full makeup and skincare brand, with products sold online and through major retailers. The brand's valuation has been shaped by strong early sales, celebrity-driven marketing, and high margins on cosmetics, while ongoing collaborations and seasonal collections help sustain revenue. Forbes and business analysts track the brand's performance as a key driver of her overall net worth, and further context on the company's history and structure is available in Forbes reporting on Kylie Jenner.
Endorsements, Licensing, and Other Ventures
Beyond cosmetics, Kylie earns income from sponsored social media posts, brand partnerships, and licensing deals tied to her name and image. She has also invested in companies and projects outside beauty, including early stakes in startups and consumer brands that have appreciated in value. These diversified income streams contribute to her financial standing and are often cited in Forbes profiles when estimating her total wealth.
How Other Kardashians Compare in Net Worth
Kim Kardashian's net worth is estimated in the range of $1.5 billion to $2 billion, boosted by the sale of a majority stake in Skims, shapewear and apparel brand, and by her media ventures, legal advocacy, and endorsement deals. Kourtney Kardashian's net worth is estimated around $65 million, driven by her lifestyle brand Poosh, TV and digital content revenue, and various partnerships. Khloé Kardashian's net worth is estimated around $50 million, largely from television deals, brand collaborations, and fitness-related ventures, while Rob Kardashian's net worth has been reported at around $10 million, tied to early business efforts and public appearances.
These figures vary based on company valuations, market conditions, and how each family member structures their businesses and investments, with Forbes, Bloomberg, and other outlets updating estimates as new information becomes available. Public records, SEC filings, and brand disclosures offer additional insight into their holdings and income sources, and readers interested in detailed financial data can explore Forbes profiles on Kim Kardashian and other family members.