Who Is Trixie Mattel
Trixie Mattel is the stage name of Brian Joseph McCook, an American drag queen, musician, entrepreneur, and television personality born on August 23, 1989, in Milwaukee, Wisconsin. She rose to national prominence after competing on the seventh season of RuPaul’s Drag Race and later winning the third season of RuPaul’s Drag Race All Stars, establishing herself as one of the most recognizable figures in mainstream drag culture Forbes profile on Trixie Mattel's business empire.
Beyond drag, Mattel has built a portfolio spanning music, cosmetics, and digital media, with a strong presence on YouTube and social platforms. She is the founder of Trixie Cosmetics, a cruelty-free makeup brand, and has released multiple albums and singles that chart on Billboard and other music rankings Billboard coverage of Trixie Mattel's music career.
Career Highlights and Business Ventures
Mattel’s career spans television, music, and entrepreneurship, with key milestones including her Drag Race appearances, headlining tours, and the launch of Trixie Cosmetics. Her YouTube channel, Trixie Mattel, features beauty tutorials, comedy sketches, and drag-related content, attracting millions of subscribers and views Trixie Mattel official YouTube channel.
Trixie Cosmetics, founded by Mattel, offers a range of makeup products and has been recognized for its inclusive shade ranges and cruelty-free formulations. The brand has been covered by major outlets and is sold through its own website and select retailers, contributing to her overall net worth and business profile SEC filings and business entity data for Trixie Cosmetics.
Net Worth, Earnings, and Financial Profile
Estimates of Trixie Mattel’s net worth vary by source, but public reporting and media outlets have placed her wealth in the range of several million dollars, driven by her music, tours, cosmetics brand, YouTube ad revenue, and television appearances. Her diversified income streams include brand partnerships, merchandise, and licensing deals tied to her personal and professional brands.
Her financial profile reflects the growing commercial power of drag culture and digital media personalities, with earnings from multiple platforms and ventures. Public records, interviews, and business filings provide a factual basis for understanding her income sources and business structure, while her continued expansion into new projects and products signals ongoing growth Forbes analysis of Trixie Mattel's financial growth.