Who Is Victoria in Victoria's Secret
Victoria's Secret is a brand name, not a single real person. The company was founded in 1977 by Roy Raymond and his wife Gaye Raymond. Raymond created the brand to sell lingerie in a department-store-like environment that felt less embarrassing for men. The name "Victoria's Secret" was chosen to evoke the idea of a private, exclusive shopping experience for women's intimate apparel. The brand became famous for its catalogs and later its televised fashion shows featuring models known as Angels. The company is currently owned by L Brands, which also owns Bath & Body Works. Learn more about the brand's history.
The "Victoria" in the name does not refer to a specific public figure or employee. It is a fictional persona representing the idealized woman the brand targets. Marketing materials often use the name to create a sense of luxury and mystery around the products. The brand's visual identity, including the famous pink logo and winged angel logo, has been central to its recognition. The original Victoria's Secret stores were designed to look like a Victorian-era boudoir. This branding strategy helped the company grow rapidly in the 1980s and 1990s. The brand's identity is now managed by parent company L Brands, which operates it as a sub-brand alongside PINK. View the latest SEC filing for L Brands.
Victoria's Secret Angels and Marketing
What Are the Victoria's Secret Angels
The Victoria's Secret Angels are a group of models hired to represent the brand. They are the faces of the company's marketing campaigns and fashion shows. The Angels are selected based on their modeling profiles and public recognition. The program began in the early 1990s and became a cultural phenomenon with its televised runway shows. The shows featured high-profile performances and celebrity guest appearances. The Angel contract includes specific requirements for appearances and promotional work. The role is a high-profile modeling job within the fashion and retail industry. Read about the Angels program.
Some of the most famous Angels in the brand's history include Tyra Banks, Heidi Klum, and Adriana Lima. These models became household names largely through their association with the brand. The Angel list has evolved over the years, with the company adjusting its selection criteria. The brand's marketing strategy has shifted away from the traditional fashion show format. In recent years, the company has focused more on digital marketing and inclusivity. The "Angels" concept remains a key part of the brand's identity, even as the specific campaign formats change. The models are typically paid through contracts that include salary and appearance fees. Find current details on the brand's marketing.
Victoria's Secret Financial Performance
Company Ownership and Revenue
Victoria's Secret is operated by L Brands, Inc., a publicly traded company. The brand