Who Is Yael Cohen
Yael Cohen is a South African-born Canadian entrepreneur and philanthropist best known as the founder of FOLK, a cannabis-focused lifestyle and investment brand. She is also recognized for her activism and charitable work through the organization she founded, Fuck Cancer, which focuses on early detection and health awareness. Her public profile combines venture-building in the cannabis sector with high-profile philanthropy and personal finance visibility.
Cohen was born in South Africa and later moved to Canada, where she built her career. She studied at the University of British Columbia and began her professional journey in media and entertainment before pivoting into entrepreneurship. Her transition into the cannabis industry aligned with her advocacy work and positioned her at the intersection of wellness, business, and social impact.
FOLK and Cannabis Ventures
FOLK is a cannabis lifestyle brand and investment platform founded by Yael Cohen. The company focuses on premium cannabis products, education, and community building, operating at the forefront of the legal cannabis industry in Canada and beyond. FOLK positions itself as a bridge between cannabis culture and mainstream wellness, targeting consumers who seek quality, transparency, and brand integrity.
The brand has drawn attention for its curated approach to cannabis, aligning with a new wave of consumer-focused cannabis companies. Cohen has used FOLK to advocate for responsible consumption and to normalize cannabis as part of a broader wellness lifestyle. The company operates in a competitive market alongside major players in the sector, and its strategy reflects the maturation of the legal cannabis industry as noted by Forbes.
Philanthropy and Fuck Cancer
Yael Cohen founded Fuck Cancer in 2009, a nonprofit organization dedicated to early cancer detection, prevention, and community support. The organization has raised millions of dollars through events, campaigns, and partnerships, focusing on empowering young people to take charge of their health. Cohen has used her platform to drive awareness and funding for cancer-related causes, blending philanthropy with personal storytelling.
The charity has collaborated with medical institutions and wellness brands to promote screenings and education. Cohen's work in this space has been recognized in media coverage highlighting her transition from activism to entrepreneurship. Her philanthropic efforts remain a central part of her public identity, linking health advocacy with business leadership as reported by Forbes.
Net Worth and Financial Profile
Yael Cohen's net worth is tied to her ventures in cannabis, philanthropy, and media appearances. While precise figures vary across sources, her financial profile reflects the growth of the legal cannabis market and her role as a founder and public figure. Her wealth is derived from FOLK, brand partnerships, and investments in the cannabis and wellness sectors.
Her financial visibility has increased alongside the expansion of the cannabis industry, which has attracted significant institutional and retail investment. Cohen's public persona combines business acumen with advocacy, positioning her as a notable figure in both entrepreneurship and philanthropy. Her financial trajectory mirrors broader trends in cannabis legalization and consumer brand building as detailed by Forbes.
Personal Life and Public Influence
Yael Cohen is married to musician and entrepreneur Scooter Braun, with whom she shares a family and a high-profile public presence. The couple is known for their combined work in business, music, and philanthropy, and their social media and public appearances often highlight causes they support. Cohen's personal life intersects with her