Who Created Bluey and When Did It Start
Bluey was created by Joe Brumm, an Australian animator and former preschool teacher based in Brisbane. Brumm developed the show to reflect everyday family life with young children, and the series premiered on ABC Kids in Australia on October 1, 2018, before expanding internationally according to Forbes.
The show is produced by Ludo Studio, a Brisbane-based animation studio co-founded by Brumm, and is commissioned by BBC Studios as the global distributor with Ludo Studio handling production. BBC Studios manages licensing, merchandising, and distribution across multiple territories, including the United Kingdom, the United States, and other markets.
Production Studio and Network Behind Bluey
Ludo Studio and Animation Workflow
Ludo Studio in Brisbane handles the animation, storyboarding, and post-production for Bluey. The series uses digital 2D animation with a distinctive bright, clean visual style designed to appeal to preschool-aged viewers and their parents as reported in BBC Studios filings.
Broadcast and Streaming Partners
In Australia, Bluey airs on ABC Kids and is available on ABC iview. Internationally, BBC Studios distributes the series, and it streams on platforms including Disney+ in the United States, Canada, and parts of Europe, as well as on Netflix in select regions per BBC Studios show page.
Ownership, Financial Impact, and Global Reach
BBC Studios and Revenue Structure
BBC Studios owns the global distribution and licensing rights for Bluey, while Ludo Studio retains production credits. The show generates revenue through broadcast licensing fees, streaming rights, and a wide range of branded merchandise, including toys, books, and apparel sold worldwide.
Popularity and Rankings
Bluey consistently ranks among the top children's animated series globally. It has won multiple awards, including International Emmy Kids Awards and Australian Academy of Cinema and Television Arts Awards, and is frequently cited as one of the highest-rated preschool programs on streaming platforms with Forbes noting its market impact.