Founders and Early Ownership
Dutch Bros was founded by Dane and Travis Boersma, brothers who started the company in 1992 in Grants Pass, Oregon. The brothers built the brand from a single pushcart into a large drive-through coffee chain, and they remain the principal family owners behind the company today Forbes.
The Boersma family maintains significant voting power through their role as insiders and major shareholders, even as the company has grown into a publicly traded corporation. Their long-term leadership has shaped Dutch Bros' culture, store design, and rapid expansion strategy across the United States Forbes.
Corporate Structure and Public Ownership
Dutch Bros Inc. as a Public Company
Dutch Bros Inc. trades on the New York Stock Exchange under the ticker symbol BROS. The company went public through a direct listing in 2021, and its shares are held by a mix of institutional investors, retail traders, and company insiders SEC EDGAR.
As a public company, Dutch Bros files regular reports with the U.S. Securities and Exchange Commission, including annual 10-K filings that disclose major shareholders, executive compensation, and risk factors. These filings provide the most current official picture of who owns meaningful stakes in the business SEC EDGAR.
Leadership and Key Executives
Current Executive Team
The company's day-to-day operations are led by a professional management team headed by CEO Christine Barone, who succeeded co-founder Travis Boersma in the chief executive role. Other key executives include the Chief Financial Officer, Chief Marketing Officer, and heads of operations and franchise development, all of whom are named in the company's latest proxy statement SEC EDGAR.
Dutch Bros' board of directors includes members with backgrounds in finance, restaurant operations, and brand-building, and the board oversees major strategic decisions including new market entries and technology investments. The executive team works closely with the board to manage the company's large network of franchise and company-owned locations SEC EDGAR.