Who Owns Rhode Beauty
Rhode Beauty is owned by Rhode LLC, a private cosmetics company founded by Hailey Bieber. The brand launched in 2022 and quickly became one of the fastest-growing celebrity beauty lines in the United States. Rhode LLC operates as the parent company controlling product development, supply chain, and brand strategy for the Rhode cosmetics portfolio.
The company is headquartered in Los Angeles, California, and functions as an independent beauty label rather than a publicly traded entity. Rhode LLC manages licensing agreements, manufacturing partnerships, and direct-to-consumer sales through its official website and select retail partners. The ownership structure centers on Hailey Bieber and a small group of private investors, with no public disclosure of full equity breakdowns.
Leadership and Key Executives at Rhode
Hailey Bieber serves as the founder and public face of Rhode Beauty, with direct involvement in product development and brand direction. The company employs a small executive team focused on beauty product innovation, marketing, and e-commerce operations. Rhode does not publish a full leadership roster, but public records and brand announcements identify key roles tied to product formulation and retail strategy.
Rhode works with established contract manufacturers and formulation labs in the United States to produce its skincare and makeup products. The brand emphasizes clean beauty standards, with products developed under guidance from industry professionals. Rhode's executive team coordinates with manufacturing partners to maintain quality control and ensure compliance with U.S. Food and Drug Administration regulations for cosmetics.
Product Portfolio and Market Position
Rhode Beauty offers a focused product line centered on skincare and makeup essentials, including serums, lip balms, and complexion products. The brand positions itself in the prestige beauty segment with price points aligned with other celebrity-owned clean beauty brands. Rhode products are available through the brand's official website and select retailers, with distribution expanding steadily since the initial launch.
Rhode has built a strong digital presence through social media marketing and influencer partnerships, contributing to rapid consumer adoption. The brand competes with other celebrity-owned beauty lines by emphasizing ingredient transparency and minimalist packaging. Rhode's market position continues to grow as the brand expands its product range and retail availability across the United States and international markets.