Who Makes Whoop
Whoop Inc. designs and sells the Whoop Strap, a wearable fitness and recovery tracker focused on strain, sleep, and recovery metrics. The company was founded in 2012 by Will Ahmed and is headquartered in Boston, Massachusetts. Whoop operates as a private company and does not sell devices through traditional retail channels, instead offering a subscription model that includes hardware and access to its analytics platform Forbes.
Who Owns Whoop
As of the latest available data, Whoop remains a privately held company. Major investors and strategic partners have included SoftBank Vision Fund, Foundry Group, and other venture capital firms that have participated in funding rounds over the years. While Whoop has not gone public, its valuation has been reported in the billions following significant fundraising campaigns Forbes.
How Whoop Is Made and Distributed
Design and Hardware Development
Whoop designs its own hardware, including the sensor hardware, algorithms, and software that power the Whoop Strap. The device tracks metrics such as heart rate variability, respiratory rate, and sleep stages, and it relies on a cloud-based platform to deliver personalized insights. Whoop has expanded its product line to include the Whoop 4.0, a smaller and more sensor-dense version of the tracker Forbes.
Manufacturing and Supply Chain
Whoop outsources manufacturing to contract electronics and hardware manufacturers, a common practice among wearable technology companies. The company has not publicly disclosed the names of its primary contract manufacturers, but industry sources indicate that production is managed through global supply chains with assembly and component sourcing across multiple regions. Whoop ships devices directly to consumers and professional teams as part of its membership-based model Forbes.
Whoop's Market Position and Competitive Landscape
Whoop competes in the wearable fitness tracker market alongside companies such as Garmin, Fitbit (owned by Google), Apple, and Oura. While Apple and Garmin dominate mainstream retail, Whoop targets athletes, teams, and performance-focused users with a subscription-first approach that bundles hardware and software. The company has gained traction among professional sports organizations, including teams in the NFL, NBA, and Premier League, as well as elite individual athletes Forbes.
Revenue Model and Growth
Whoop's revenue is driven primarily by membership subscriptions rather than one-time device sales. Members typically pay a monthly or annual fee to access the Whoop app, coaching tools, and performance reports. The company has reported strong user growth and engagement, with a focus on retention and data-driven insights that differentiate it from competitors offering more generic fitness tracking features