Founding and Current Ownership Structure of 100 Thieves
100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, a former professional Call of Duty player and content creator. The organization operates as a privately held esports and lifestyle company headquartered in Los Angeles, California. Its ownership structure combines founder equity, venture capital, and athlete investors, with the company not disclosing a precise percentage breakdown of each stakeholder. The brand is known for its apparel collaborations, gaming content, and competitive teams across multiple titles.
The founding team includes Nadeshot as CEO and co-founder, with the company later bringing in professional investors and partners. 100 Thieves has raised capital from prominent venture firms and individual backers in the gaming and entertainment space, though it has not published detailed funding rounds publicly. The organization remains independent and is not a publicly traded company, meaning its full financials are not subject to SEC disclosure requirements.
Key Investors and Venture Backing
100 Thieves has attracted investment from notable figures in the tech and business world. Among the reported investors is Drake, the rapper and entrepreneur, who has been publicly associated with the brand and its growth. The organization has also received backing from venture capital firms active in the gaming and digital media sectors, though the specific firms and exact investment amounts have not been formally disclosed in public filings.
The investor base includes individuals and entities connected to the broader esports and entertainment ecosystem. 100 Thieves has leveraged these partnerships to expand into retail, content creation, and competitive gaming, with its merchandise and collaborations generating significant revenue. The company's private status means detailed ownership percentages and valuation figures are not available through public databases or regulatory filings.
Competitive Teams and Business Operations
100 Thieves fields competitive teams in titles such as League of Legends, Valorant, and Call of Duty, with rosters composed of professional players and coaching staff. The organization competes in major leagues and tournaments, including the League Championship Series and the Valorant Champions Tour, and has secured spots in high-profile events through qualification and partnership slots. Its teams are supported by a content creation arm that produces videos, streams, and branded media across platforms like YouTube and Twitch.
The company's business model extends beyond esports through its apparel line, which features streetwear and gaming-inspired clothing. 100 Thieves has collaborated with major brands and retailers to distribute products globally, using its competitive teams and creator content as marketing channels. The organization continues to operate as a private company, focusing on growth in gaming, fashion, and digital media without the transparency requirements of a public listing.