Who Owns 100 Thieves
100 Thieves is an American esports and lifestyle company founded in 2017 by Matthew "Nadeshot" Haag, a former Call of Duty professional player. The organization is structured as a private company with multiple co-founders and investors, and it operates teams across several competitive titles including League of Legends, Valorant, and Call of Duty. Nadeshot serves as the CEO and public face of the brand, while the ownership group includes individuals from entertainment, gaming, and finance backgrounds Forbes.
Ownership Structure and Key Figures
The ownership group includes co-founder and CEO Nadeshot alongside investors such as Drake, who is listed as a prominent backer of the organization. Other notable investors and partners have included members of the entertainment and business world, contributing to the company's branding and capital. The company is headquartered in Los Angeles, California, and operates as a private entity without a public listing, meaning detailed financial ownership splits are not disclosed in public filings SEC EDGAR.
Valuation and Funding
100 Thieves raised its Series A funding round in 2018 with a reported valuation of approximately 25 million dollars, and subsequent rounds have increased the company's estimated worth. Industry estimates from esports valuation trackers place the organization among the recognized brands in North American esports, though exact current figures vary depending on the source and methodology Forbes.
Revenue Streams and Business Model
The company generates revenue through tournament winnings, sponsorships, merchandise sales, and content creation across platforms like YouTube and Twitch. 100 Thieves also operates a apparel line and lifestyle brand that extends beyond competitive gaming, selling products directly to fans. The esports division competes in leagues such as the League Championship Series and Valorant Champions Tour, while the content arm supports brand partnerships and digital media Forbes.
Competitive Divisions and Roster
100 Thieves fields teams in multiple esports titles, with its League of Legends team competing in the LCS and its Valorant squad participating in North American leagues. The organization also has a Call of Duty division that competes in Activision Blizzard leagues and events. Rosters change frequently based on roster moves, player signings, and competitive performance, with the company managing talent across its gaming and content teams.
Recent Competitive Performance
The League of Legends team has remained a consistent presence in the LCS, while the Valorant roster has competed in international events and domestic circuits. Call of Duty results vary by season, with the team qualifying for major events and league play. The organization's competitive strategy focuses on securing top talent, maintaining brand visibility, and building long-term fan engagement across platforms Forbes