Current Ownership of Count's Kustoms
Count's Kustoms is owned by Danny Koker, the founder and public face of the business, with operational control structured through his personal entities and affiliated companies focused on custom car builds and restoration. The shop, based in Las Vegas, Nevada, operates as a for-profit business tied to Koker's personal brand and television income from the History Channel series Counting Cars, with no public parent company or stock ticker, and the business remains privately held according to available registration data and media reports Forbes on private company structures.
Danny Koker holds the primary ownership stake and decision-making authority over Count's Kustoms, with the business often cited as a key part of his personal brand empire that also includes other ventures in automotive entertainment and media. Public records, interviews, and business filings indicate the shop operates under his direct management, with revenue streams tied to custom car sales, restoration services, merchandise, and television licensing, while the exact ownership percentage and any minority investors are not disclosed in public documents Forbes on private company valuation.
Business Structure and Revenue Streams
Count's Kustoms functions as a privately held custom car shop and entertainment brand, with revenue generated from restoration and customization services, vehicle sales, branded merchandise, and licensing fees from the television show that documents the shop's operations. The business model combines a traditional Las Vegas-based auto body and fabrication shop with a media brand, allowing income from both direct automotive work and content distribution across streaming and broadcast platforms Business of Fame on revenue model.
The shop's financial structure is not publicly audited, but estimates from industry sources and media reports suggest Count's Kustoms generates revenue through a mix of high-value custom builds, retail parts and accessories, event appearances, and television production deals tied to the History Channel franchise. Danny Koker has described the shop as a full-service custom car destination with a staff of skilled builders, fabricators, and painters, and the business is positioned as a lifestyle brand that extends beyond the physical location through digital content and merchandise Business of Fame on revenue streams.
Valuation and Public Records
There is no publicly available formal valuation for Count's Kustoms, as the business is privately held and does not file public financial statements with the SEC or issue stock, so any worth estimates come from media reports, industry benchmarks, and the known revenue scale of similar custom car and entertainment brands. Public records show the business is registered in Nevada, and available data points such as shop size, staff count, television deal terms, and vehicle sale prices are used by analysts to infer a range of value, though these figures are not confirmed by the owner or the company SEC EDGAR search for private company filings.