Current Owner of Hurley
Hurley International is currently owned by Quiksilver, Inc., a subsidiary of Authentic Brands Group. The brand operates as part of a larger portfolio of action sports and lifestyle labels managed by the parent company. Authentic Brands Group acquired Hurley as part of its broader strategy to consolidate iconic action sports and lifestyle brands under one umbrella. The acquisition gave the group control over Hurley’s intellectual property, product lines, and global distribution networks.
Before the current ownership structure, Hurley was founded as an independent surf and lifestyle brand and later became a public company before being taken private. The brand was originally created by Bob Hurley and built around surf culture, action sports apparel, and accessories. Over time, the company expanded into footwear, accessories, and collaborations with athletes and artists. The transition from independent public company to a brand under a larger private holding group reshaped its corporate governance and strategic direction.
Key Executives and Leadership
Authentic Brands Group is led by CEO Jay Schottenstein, who oversees the parent company’s portfolio of brands including Hurley. Under his leadership, the company manages brand strategy, licensing, retail operations, and global expansion for Hurley and other portfolio brands. The executive team at Authentic Brands Group works closely with Hurley’s brand leadership to align product development, marketing, and distribution with the overall portfolio strategy. This structure allows Hurley to benefit from shared resources in areas such as supply chain, retail partnerships, and digital commerce.
Hurley’s internal leadership includes executives responsible for product design, marketing, and global sales within the action sports and lifestyle categories. The brand maintains a dedicated team focused on surf, skate, and lifestyle culture, with product teams based in key markets around the world. Leadership at Hurley reports through the broader organizational structure of Authentic Brands Group, ensuring alignment with corporate goals and brand portfolio strategy. The combination of centralized parent company oversight and brand-specific teams supports both global consistency and local market relevance.
Brand Portfolio and Business Operations
Hurley operates as part of a larger brand portfolio that includes other action sports and lifestyle labels managed by Authentic Brands Group. The portfolio strategy focuses on acquiring, managing, and growing iconic brands with strong cultural recognition and global appeal. Hurley’s product lines include apparel, footwear, accessories, and equipment targeting surfers, skateboarders, and lifestyle consumers. The brand sells through a mix of direct-to-consumer channels, wholesale partnerships, and licensed distribution in key markets worldwide.
Authentic Brands Group manages Hurley’s business operations through a combination of in-house teams and licensed partners across different regions. The parent company oversees brand strategy, licensing agreements, retail relationships, and digital commerce platforms for Hurley and other portfolio brands. This approach allows Hurley to maintain a global presence while leveraging local expertise in key markets. The business model emphasizes brand longevity, cultural relevance, and diversified revenue streams across product categories and sales channels.