Current Ownership and Corporate Structure of My Pillow
My Pillow is a privately held pillow and bedding company founded by Mike Lindell, who remains the controlling owner and public face of the brand. The company operates through MyPillow, Inc., with its headquarters in Chaska, Minnesota, and sells pillows, mattress pads, and related sleep products through direct-response television, e-commerce, and retail partners. Mike Lindell has maintained majority ownership stakes in the company while expanding into adjacent categories such as protective gear, energy drinks, and apparel under affiliated entities according to Forbes.
Key Facts on My Pillow Ownership
The company is not publicly traded, so detailed ownership percentages are not available through standard exchange filings, but available interviews, court documents, and business registrations indicate Mike Lindell holds a controlling equity interest. MyPillow, Inc. files state business registrations in Minnesota and has operated under various related legal entities tied to Lindell's broader business portfolio. The brand's ownership structure centers on Lindell's personal holding and operating entities rather than outside institutional investors or public shareholders.
Founder Mike Lindell and His Role in the Company
Mike Lindell founded My Pillow in 2004 after years of entrepreneurial ventures, including a failed carpet-cleaning business and a brief career in the restaurant industry. He developed the proprietary open-cell pillow design and built the brand through late-night television advertising and direct-response marketing, turning it into one of the most recognized pillow brands in the United States. Lindell's personal biography, business history, and public statements about the company are widely covered in business and news profiles as documented by Bloomberg.
Mike Lindell's Business Background
Before My Pillow, Lindell founded and sold several businesses, including a carpet cleaning company and a restaurant, and he has described his path to the pillow business as a result of personal sleep struggles and a desire to create a better pillow. He has publicly credited his wife, Dallas Lindell, and key early employees with helping build the brand, and the company's leadership team includes executives with backgrounds in direct-response marketing, manufacturing, and retail operations. Lindell continues to serve as the primary public representative of My Pillow in advertising, interviews, and public appearances.
Company Operations, Public Filings, and Brand Presence
MyPillow, Inc. operates from its Minnesota headquarters and maintains a significant direct-to-consumer sales model supported by television commercials, a dedicated e-commerce site, and partnerships with major retailers. The company files state and local business registrations, and its operations are subject to standard U.S. consumer product regulations enforced by agencies such as the Consumer Product Safety Commission. My Pillow's marketing and product claims have been reviewed by regulatory bodies and media outlets, with the company defending its product performance and manufacturing practices per public records and SEC filings.
Regulatory and Public Record Context
My Pillow's ownership and corporate structure are visible through state business registrations, trademark filings with the United States Patent and Trademark Office, and public court records related to advertising and product claims. The company's operations intersect with broader regulatory frameworks for consumer goods, including labeling requirements and advertising standards enforced by the Federal Trade Commission. Publicly available business data and news coverage provide ongoing updates on the company's ownership, leadership, and market presence as referenced by the FTC.