Who Owns Qualtrics
Qualtrics is majority owned by SAP SE, the German multinational software corporation. SAP acquired a majority stake in Qualtrics in 2018, and later completed the full acquisition of the company in early 2022. The co-founders, Ryan Smith and Jared Smith, retain minority ownership and continue to lead the business as executive chairman and CEO respectively read more on Forbes.
The remaining ownership is held by institutional investors and public shareholders following Qualtrics' indirect listing structure under SAP. Private market shareholders and early investors also hold historical stakes, though exact percentage breakdowns are not publicly disclosed in full detail.
Qualtrics Valuation and Financials
Qualtrics was valued at approximately 10 billion dollars in 2020 during its last major private funding round before the SAP acquisition. The company generates revenue primarily from subscription-based experience management software used by enterprises, governments, and academic institutions worldwide SEC filings.
Revenue and Growth
Qualtrics reported rapid revenue growth in the years leading up to the SAP deal, with annual recurring revenue expanding significantly as enterprise demand for survey and feedback platforms increased. The company now serves tens of thousands of customers across more than 100 countries.
Qualtrics Business and Market Position
Qualtrics operates as a leading experience management platform, combining survey data with operational and financial metrics. Its flagship product, the Qualtrics XM Platform, is used for customer experience, employee experience, brand experience, and product experience management.
Key Competitors and Differentiation
Major competitors include SurveyMonkey, Medallia, and Momentive (formerly SurveyMonkey's parent company). Qualtrics differentiates itself through a focus on enterprise-grade analytics, integrated research modules, and deep integration with SAP's broader enterprise software ecosystem Qualtrics official site.