Who Owns Squishmallow
Squishmallow is owned by Kellytoy, a U.S.-based plush toy company that designs, manufactures, and licenses the character line globally. Kellytoy operates as the primary owner and creator of the Squishmallow brand, controlling production, distribution, and retail partnerships for the plush figures.
The Squishmallow brand is part of Kellytoy's broader portfolio of licensed and proprietary plush toys, with the company managing intellectual property, character development, and collaborations with major retailers. Kellytoy's ownership structure supports a network of manufacturers and distributors that supply Squishmallow products to stores and online platforms worldwide.
Kellytoy and the Squishmallow Corporate Structure
Kellytoy functions as the parent entity for Squishmallow, overseeing brand strategy, licensing agreements, and product development while contracting with factories in Asia for manufacturing. The company has expanded Squishmallow into a global franchise, with the plush toys sold through major retailers, e-commerce platforms, and licensed distributors across multiple continents.
Kellytoy's corporate operations include offices in the United States and partnerships with international agencies to manage the Squishmallow brand in different markets. The company's ownership of Squishmallow includes control over character designs, trademarks, and the overall commercial direction of the plush toy line.
Squishmallow Ownership, Market Position, and Retail Reach
Squishmallow plush toys are distributed through major retailers such as Target, Walmart, and Amazon, with Kellytoy managing the brand's retail relationships and licensing deals. The company has positioned Squishmallow as one of the leading plush toy brands in the U.S., with the line competing directly with other popular stuffed animal franchises.
Kellytoy continues to expand the Squishmallow brand through new character releases, seasonal collections, and collaborations with retailers and entertainment properties. The company's ownership of the Squishmallow line is supported by a global supply chain, licensing infrastructure, and a growing consumer base that drives demand for the plush toys across multiple channels.