Current Ownership Structure
The Los Angeles Rams are controlled by the Kroenke Sports & Entertainment group, with Stan Kroenke serving as the controlling owner. The Kroenke family trust holds the majority of the equity in the franchise, which is a limited liability company registered in the United States. The Rams are one of the most valuable franchises in the National Football League, with Forbes estimating the team's value at approximately $7.1 billion in its latest annual NFL valuation. Stan Kroenke is also the owner of Arsenal, the Denver Nuggets, and the Colorado Avalanche, among other sports properties.
The Rams' ownership entity has been the subject of filings with the U.S. Securities and Exchange Commission related to its business operations and stadium financing. The team operates under a master lease agreement with the city of Inglewood for SoFi Stadium, which opened in 2020. The stadium is a key asset in the franchise's valuation and revenue model, hosting not only NFL games but also major international events and concerts.
Stan Kroenke: The Controlling Owner
Stan Kroenke is an American billionaire and real estate developer who built his sports empire through Kroenke Sports & Entertainment. He acquired full control of the Rams in 2010 by purchasing the remaining shares from the estate of Georgia Frontiere, the previous controlling owner. Kroenke's net worth is estimated by Forbes to be over $10 billion, making him one of the wealthiest sports owners in the world.
Kroenke's ownership style is characterized by long-term capital investment and vertical integration of sports, real estate, and venue management. He has personally funded stadium upgrades and player acquisitions, including the high-profile signing of quarterback Matthew Stafford in 2021. The Kroenke family office manages the financial and operational aspects of the Rams, with a focus on sustained profitability and brand expansion.
Financial Performance and Revenue
The Rams generate revenue from national television contracts, local broadcasting rights, ticket sales, and corporate sponsorships. The team's home stadium, SoFi Stadium, is one of the most expensive venues ever built, with a reported construction cost of approximately $5.5 billion. The stadium's naming rights deal with SoFi is one of the largest in professional sports, contributing significantly to the franchise's annual revenue.
Forbes reports that the Rams generated an estimated $640 million in revenue during the most recent fiscal year, placing them among the top ten highest-grossing teams in the NFL. The franchise's operating income and overall valuation continue to rise, driven by media deals and the expansion of the league's global footprint. The Rams' ownership group also benefits from shared revenue distributions across the league and from the team's merchandise and licensing operations.