Who Owns the New England Patriots
The New England Patriots are controlled by the Kraft family through a combination of direct holdings and a trust structure. Robert Kraft, the principal owner, has been the public face of the franchise since he purchased the team in 1994. The ownership entity is New England Patriots, LLC, which operates as a limited liability company under Massachusetts law. Robert Kraft remains the chairman and controlling figure of the franchise, with significant influence over business operations and strategic direction. The team's ownership structure is designed to preserve long-term control while allowing for estate planning and succession considerations. Forbes explains how NFL teams use trusts and private companies.
Robert Kraft and the Kraft Family
Robert Kraft is the central figure in the ownership of the New England Patriots. He is the founder and chairman of the Kraft Group, a private conglomerate with interests in sports, real estate, and private equity. The Kraft family's involvement in the franchise extends beyond Robert, with his sons Jonathan Kraft and Daniel Kraft holding key roles in the organization. Jonathan Kraft serves as president of the Patriots and is involved in broader NFL business decisions. The family's combined stake in the team is substantial, and their control is reinforced through a carefully structured ownership plan. Forbes details how NFL ownership is structured.
Ownership Structure and Trust
The New England Patriots are held in a trust that allows the Kraft family to maintain control across generations. The trust is designed to keep the team within the family while minimizing tax and legal complications. Robert Kraft transferred his ownership interests into the trust, which is managed by designated trustees. This structure is common among NFL franchises and provides continuity in leadership. The trust terms are not fully public, but the arrangement ensures that the franchise remains under the Kraft family's long-term stewardship. SEC EDGAR search for public filings.
How NFL Trusts Work
NFL teams are often held in trusts or private LLCs to ensure stability and prevent forced sales. The trust structure allows the original owner to designate successors and outline how the team will be managed after their tenure. For the Patriots, the trust specifies that the Kraft family retains control, and the team is not subject to a public market for shares. This setup is typical for major professional sports franchises and helps protect the team from external pressures. Forbes explains NFL ownership trusts.
Patriots Valuation and Financial Overview
The New England Patriots are consistently ranked among the most valuable franchises in the NFL. Recent valuations place the team in the top tier of professional sports franchises in North America. The franchise generates revenue from ticket sales, broadcasting rights, sponsorships, and merchandise. The Kraft family's broader business interests, including the Kraft Group, add significant financial weight to the ownership group. The team's financial performance has remained strong, with consistent revenue growth and high profitability. Forbes covers NFL franchise valuations.