Current Majority Owner of the Los Angeles Rams
The Los Angeles Rams are currently controlled by the Kroenke Sports & Entertainment group, with Stan Kroenke serving as the controlling owner. Stan Kroenke acquired full operational control of the franchise after purchasing the remaining minority shares from the previous ownership group. This consolidated ownership structure places Kroenke Sports & Entertainment as the primary entity behind the team's business operations, stadium decisions, and long-term strategy. The transaction finalized the transfer of effective ownership and decision-making authority to the Kroenke-controlled entity, which now oversees the franchise as a single integrated sports and entertainment brand.
As the controlling owner, Stan Kroenke manages the Rams through Kroenke Sports & Entertainment, a privately held sports and entertainment conglomerate that also owns the Denver Nuggets and Arsenal. The Kroenke family's investment vehicle maintains direct oversight of the team's management, coaching hires, and major capital projects. Kroenke Sports & Entertainment operates the Rams with a vertically integrated model that ties together team operations, venue management, and development rights around SoFi Stadium. This ownership model aligns the franchise's commercial interests with stadium revenue streams, naming rights, and large-scale entertainment events hosted at the team's home venue.
Ownership Structure and Corporate Entities
Kroenke Sports & Entertainment as the Controlling Entity
Kroenke Sports & Entertainment functions as the parent holding company for the Rams, consolidating ownership of the franchise, the stadium, and surrounding development parcels under a single corporate umbrella. The entity manages the team's business operations, including sponsorship deals, broadcasting rights, and premium seating revenues. This structure allows Kroenke Sports & Entertainment to capture value across multiple revenue channels, from ticket sales to retail and real estate development around the stadium complex. The corporate entity also oversees the team's branding, merchandise, and community engagement initiatives under a unified ownership framework.
Key Investors and Minority Stakeholders
While Kroenke Sports & Entertainment holds the controlling stake, the Rams' ownership history included significant minority investors during the team's transition to Los Angeles. The previous ownership group included high-profile limited partners whose stakes were bought out as part of the finalization of Kroenke's full control. The current ownership structure simplifies decision-making by concentrating voting power and strategic direction within the Kroenke-controlled entity. This consolidation reduces the complexity of managing a large ownership group and aligns the franchise's long-term vision with the primary owner's broader sports and entertainment portfolio.
Stadium, Revenue, and Ownership Implications
SoFi Stadium and the Ownership Model
The Rams share SoFi Stadium with the Los Angeles Chargers, a venue that represents a major capital investment tied directly to the ownership group's development strategy. Kroenke Sports & Entertainment played a central role in the financing and construction of the stadium, which opened in 2020 and became the team's home venue in Inglewood, California. The stadium's naming rights deal with SoFi represents one of the largest such agreements in professional sports, generating significant annual revenue for the ownership entity. The stadium's design and location reflect the owner's broader vision for a multi-use entertainment and sports district that extends beyond game-day operations.
Financial Scale and NFL Ownership Rankings
The Rams' valuation has grown substantially under Kroenke's ownership, placing the franchise among the most valuable teams in the NFL according to Forbes and other financial rankings. The team's revenue streams include national television contracts, local broadcasting deals, ticket sales, and premium suite revenues tied to SoFi Stadium's capacity and amenities. The ownership group's ability to leverage the stadium for concerts, major events, and non-NFL entertainment further enhances the franchise's financial profile. This integrated approach to team ownership, venue management, and real estate development positions the Kroenke-controlled Rams as a vertically integrated sports and entertainment